Sports Sponsorships

At Henko Sports, we work both with sports properties and with brands to close sponsorship deals that make sense for both sides.

We help clubs, athletes, federations, foundations, and festivals identify the right sponsors for their projects.

We define assets, structure packages, create professional sales materials, and lead proactive outreach to potential partners.

We also handle negotiations and closing, making sure every deal is clear, balanced, and built to last.

For brands, we analyze their goals and the audiences they want to reach.
We identify the sports properties that best fit their positioning and build opportunities that drive visibility, brand lift, and ROI.

Sponsorship consulting

Our team advises brands and sports properties on key strategic decisions around sponsorship.

We design sponsorship plans based on market analysis, competition, communication goals, and available assets.

We review existing deals, evaluate performance, and propose improvements to optimize the impact of each partnership.

We also guide our clients through negotiations to secure the best possible terms and ensure sponsorship budgets are used efficiently.

Sponsorship activations

Activation is where a sponsorship truly comes to life, it is the moment when the brand connects with the audience.

At Henko Sports, we design and execute creative, efficient, and measurable activations.

We make sure all contracted rights are delivered correctly, from logo placement and branding to the use of athlete or team image.

We also develop digital initiatives, special content, fan engagement activities, in person experiences, and turnkey projects that amplify visibility and impact for every sponsorship.

Events and hospitality

Hospitality is a key piece of modern sports sponsorship.

We create exclusive experiences at games, events, festivals, and concerts that help brands deepen relationships with clients and partners.

We produce corporate events, VIP visits, in stadium activations, special experiences with ambassadors, and premium programs designed end to end.

Everything is built to create long lasting emotional connections between the brand and its target audience.

Digital and media campaigns

To unlock the full value of a sponsorship, you need to amplify it.

At Henko Sports, we manage digital and media campaigns that complement sponsorship activations and extend their reach.

We develop content strategies, online advertising, social media campaigns, influencer collaborations, media planning with TV, radio, and print, and integrated communication plans.

The goal is simple, to make sure the sponsorship reaches the right audience and delivers tangible results.