Sports Sponsorship & Marketing for Brands in Spain
Bp
Control, monitoring, and activation of agreements with different properties.
Boost the use of the BP Bonus card with each football club.
Creation of new advertising campaigns.
Banco Mediolanum
Organization and full management of corporate events.
Sponsorship consulting for leisure and sports.
Nara
Advisory services aimed at strengthening Nara Seguros’ presence in the sports industry.
Monitoring and activation of all the brand’s sponsorship agreements.
Pelayo Seguros
Management of internal events.
Amayu
Marketing and sponsorship consulting to introduce the brand into the sports and leisure sectors.
Planning a global activation strategy for the agreements reached.
Assessment of new strategic properties for the brand.
Management of marketing campaigns.
WiZink
Sponsorship consulting.
We help brands build and activate successful sponsorships
At Henko Sports, we help brands develop effective sponsorship strategies, connecting them with the most valuable assets in the world of sports and entertainment.
Our goal is to ensure every partnership creates real value, brand impact, and measurable return on investment.
Sponsorship strategy
We work closely with brands to define sponsorship strategies aligned with their marketing goals.
By analyzing positioning, target audience, and market opportunities, we identify the most suitable sports or cultural properties, clubs, federations, leagues, tournaments, athletes, or events.
From analysis to negotiation, we make sure every deal delivers visibility, reputation, and an emotional connection with fans.
Sponsorship activation
A sponsorship only works if it’s brought to life properly. At Henko Sports, we design and execute creative activations that maximize impact, both on-site and online.
We organize events, manage content and social media campaigns, coordinate brand presence at festivals and competitions, and ensure every action tells a consistent story that aligns with the sponsor’s identity.
Experience and network
Our team combines expertise in sports marketing, sponsorship, and image rights management.
Thanks to our strong network across clubs, federations, and athletes, we secure the best visibility and collaboration opportunities for every brand.
We have worked with brands such as BP, Banco Mediolanum, Nara Seguros, and Amayu, as well as leading festivals like Alma Festival, Porta Ferrada, and Les Arts.
Marketing for product launches in Spain
Beyond sponsorships, Henko Sports supports brands launching new products in the Spanish market.
We design integrated marketing strategies that combine digital communication, influencer marketing, media campaigns, and experiential actions to generate awareness and impact from day one.
We manage the entire digital strategy, from social media and advertising campaign planning to coordinating collaborations with ambassadors or athletes, ensuring full alignment between the message, brand values, and positioning.
We also organize launch events and on-site activations, integrating sponsorships into the overall brand experience.
Our goal is for every launch to connect authentically with the audience and help build long-lasting relationships between the brand and its consumers.