Sports Sponsorship & Marketing for Brands in Spain
At Henko Sports, we help brands develop effective sponsorship strategies, connecting them with the most valuable assets in the world of sports and entertainment.
Our goal is to ensure every partnership creates real value, brand impact, and measurable return on investment.
How do we help our clients?
We tailor our work to each client’s needs and support them in everything related to their sponsorship strategies.
We can manage the entire process end to end, from defining the strategy to executing the final activation, or step in to help with any specific phase, including negotiation, activation, digital management, performance measurement, or hospitality experiences.
Here are some of the key areas where we help our clients make the most of their sponsorship investments.
Sponsorship strategy
We work closely with brands to define sponsorship strategies aligned with their marketing goals.
By analyzing positioning, target audience, and market opportunities, we identify the most suitable sports or cultural properties, clubs, federations, leagues, tournaments, athletes, or events.
From analysis to negotiation, we make sure every deal delivers visibility, reputation, and an emotional connection with fans.
Sponsorship activation
A sponsorship only works if it’s brought to life properly. At Henko Sports, we design and execute creative activations that maximize impact, both on-site and online.
We organize events, manage content and social media campaigns, coordinate brand presence at festivals and competitions, and ensure every action tells a consistent story that aligns with the sponsor’s identity.
Marketing for product launches in Spain
Beyond sponsorships, Henko Sports supports brands launching new products in the Spanish market.
We design integrated marketing strategies that combine digital communication, influencer marketing, media campaigns, and experiential actions to generate awareness and impact from day one.
We manage the entire digital strategy, from social media and advertising campaign planning to coordinating collaborations with ambassadors or athletes, ensuring full alignment between the message, brand values, and positioning.
We also organize launch events and on-site activations, integrating sponsorships into the overall brand experience.
Our goal is for every launch to connect authentically with the audience and help build long-lasting relationships between the brand and its consumers.
Experienced Team
Our team combines expertise in sports marketing, sponsorship, and image rights management.
Thanks to our strong network across clubs, federations, and athletes, we secure the best visibility and collaboration opportunities for every brand.
We have worked with brands such as BP, Banco Mediolanum, Nara Seguros, and Amayu, as well as leading festivals like Alma Festival, Porta Ferrada, and Les Arts.
Some of the clients we’ve worked with:
Bp
Control, monitoring, and activation of agreements with different properties.
Boost the use of the BP Bonus card with each football club.
Creation of new advertising campaigns.
Banco Mediolanum
Organization and full management of corporate events.
Sponsorship consulting for leisure and sports.
Nara
Advisory services aimed at strengthening Nara Seguros’ presence in the sports industry.
Monitoring and activation of all the brand’s sponsorship agreements.
Pelayo Seguros
Management of internal events.
Dilyte
Management of the brand launch event
Social media management and digital campaigns
Intermediation in the sponsorship agreement with acb
Amayu
Marketing and sponsorship consulting to introduce the brand into the sports and leisure sectors.
Planning a global activation strategy for the agreements reached.
Assessment of new strategic properties for the brand.
Management of marketing campaigns.
WiZink
Sponsorship consulting.
Frequently asked questions about sponsorship management for brands and companies
Below are some common questions about how we help brands and companies manage their sponsorships.
How much does a sports sponsorship cost for a brand?
Costs vary depending on the type of property, the reach, and the assets included in the agreement.
At Henko Sports, we work with all kinds of sponsorships, from local projects to national partnerships, typically starting at around 30.000 to 40.000 euros per year.
We analyze the brand’s objectives to identify the most efficient option with the strongest return.
What is the typical duration of a sponsorship?
Most agreements are signed for two or three years, which allows the brand and the sports property to build a solid long term relationship.
However, one year agreements are also possible when the strategy or timing of the brand and the sports property requires it.
How does Henko Sports help select the right sponsorship?
We analyze the brand’s positioning, target audience, communication goals, and budget.
With this information, we identify sports properties that are a strategic fit, compare opportunities, and advise on the negotiation to secure the best possible deal.
What does sponsorship management include once the agreement is signed?
We ensure the brand receives all the benefits outlined in the contract.
We oversee logo placement, coordinate activations, manage events and hospitality, produce content, and work with media and social channels to maximize visibility.
With us, the brand does not have to worry about the day to day operations of the sponsorship.
How is sponsorship return measured?
We define key indicators before the partnership begins, such as visibility, engagement, traffic, leads, associated sales, mentions, or social media impact.
We prepare periodic reports to measure results and optimize the activation strategy.