Digital marketing and advertising

At Henko Sports, we help brands strengthen their presence in the sports world through advanced digital strategies, multichannel advertising campaigns, and content that genuinely connects with fans.

Our approach combines creativity, data, and flawless execution to ensure every action generates real impact and reinforces the value of the sponsorship.

We work with brands that want to grow, stand out, and maximise the return on their sponsorship investments.

Whether through social media, traditional media, or influencer campaigns, we make sure each message reaches the right audience and delivers measurable results.

Digital strategies to amplify sponsorships

A sponsorship does not end once the agreement is signed. Its true potential comes to life when it is activated in the digital space.

That’s why we design specific strategies to amplify visibility through:

• Platform-specific content

• Storytelling aligned with the sponsor’s identity and the sports property

• Campaigns focused on reach, engagement, and community building

Our goal is to ensure the brand remains present in a consistent, relevant and strategically aligned way.

Social media management and content creation

We take care of the complete social media management for the brand or for projects linked to the sponsorship. This includes:

• Content planning

• Community management

• Creative assets, photo and video production

• Strategic posting around matches, events, or activations

We create content that performs, adds value to the sponsorship, and builds a connection with sports fans.

Digital advertising and performance-driven PPC

We design, plan and manage digital advertising campaigns that reach specific audiences and measure every interaction. We work with:

• Meta Ads (Instagram, Facebook)

• Google Ads (Search, Display, YouTube)

• Programmatic platforms

• Traffic, conversion, lead-generation and branding campaigns

We optimise continuously to ensure the best performance and the highest return on investment (ROI).

Traditional media campaigns

We combine the power of digital with the impact of traditional media. We manage campaigns across:

• Television

• Radio

• Print and digital press

This blend increases the reach of the sponsorship and strengthens the brand’s presence at key moments in its strategy.

Influencer and creator management

We select the most suitable profiles for each brand and campaign, always aligned with the brand’s values and the sports property. We handle:

• Influencer identification

• Negotiation and partnership management

• Content production

• Performance measurement

Influencers bring credibility, closeness and organic reach that enhance any digital strategy.

Integrated strategies to maximise impact and visibility

The value of this service lies in the integration. At Henko Sports, we connect every piece, from social media to advertising and on-site activations, to build a cohesive and effective strategy. This ensures:

• Continuous brand presence

• Full leverage of the sponsorship assets

• Messages reaching the right audience

• Real, measurable return on every euro invested

Why trust Henko Sports?

Because we combine expertise in sports, digital marketing and sponsorships to create complete strategies, not isolated campaigns.

We understand the sports ecosystem, the needs of brands, and how to connect both worlds through digital communication.

If your brand wants to activate a sponsorship, increase visibility or improve its digital presence, we can help you build a strong, creative and results-driven strategy.